Volkswagen Touareg Challenge Reaches Top 10 in iTunes Charts

Volkswagen Touareg Challenge reached the top ten in the iTunes charts with 1,000,000 downloads and has proven to be an effective marketing tool, with an average playing time of eight minutes, 3,500 test drive requests, and an average player age of 35.

Volkswagen continues their successful mobile marketing strategy with Volkswagen Touareg Challenge. Over its first weekend, Volkswagen’s fourth iPhone ad game reached the top 10 in Germany, Austria, Switzerland, the USA, Canada, France, Italy, Portugal, the Netherlands, Russia, Poland, Japan, Korea, South Africa, Mexico, and numerous other countries and has already recorded 1,000,000 downloads after just one and a half weeks.

With that, Volkswagen Touareg Challenge has surpassed the previously most successful title Volkswagen Polo Challenge, which registered approximately 500,000 downloads in a comparable time. However, Volkswagen Touareg Challenge scores best in the area of CRM.With an average playing time of eight minutes, the title has outdone its predecessors by far. Furthermore, to date over than 3,500 players have used the integrated function to arrange a test drive and more than 50,000 have used the integrated dealer search. It is especially pleasing that the average age of the players, according to the information they provided, is 35, and thus the game has struck a chord with precisely the intended target group. The statistics from Volkswagen Touareg Challenge prove that high-quality iPhone ad games not only stir up interest in a product, they can also generate genuine leads.

You can get the app on the Apple App Store today.